Brought to my attention by TheFinancialBrand.com, Goldman Sachs has launched a new Young & Rubicam-created ad campaign designed to improve Goldman's Rolling Stone magazine-decreed bruised and battered "Vampire Squid" image. Ad #1 from the campaign, slated to run into next year:
As TheFinancialBrand.com declares, "This campaign doesn’t address jack. In the court of public opinion, Goldman Sachs stands accused of financial crimes against humanity, and this is their public response? This is the exact same mistake Swiss banking behemoth UBS made last month with its 'We Will Not Rest' ad campaign: When you’ve destroyed people’s trust, the last thing they want to hear is a bunch of bromides and mushy, corporate rhetoric."
Related reports:
Related reports:
FORBES.COM: Goldman Wants to Buy Your Trust
HUFFINGTONPOST.COM: Goldman Sachs' Latest Ad Campaign: Touts Clean Energy
BUSINESSINSIDER.COM: Matt Taibbi - There Was A "Little Bit" Of Hyperbole In My Goldman Article
BUSINESSINSIDER.COM: Matt Taibbi - There Was A "Little Bit" Of Hyperbole In My Goldman Article
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