Goldman Sachs Ads "Don't Address Jack"

Brought to my attention by, Goldman Sachs has launched a new Young & Rubicam-created ad campaign designed to improve Goldman's Rolling Stone magazine-decreed bruised and battered "Vampire Squid" image. Ad #1 from the campaign, slated to run into next year:

As declares, "This campaign doesn’t address jack. In the court of public opinion, Goldman Sachs stands accused of financial crimes against humanity, and this is their public response? This is the exact same mistake Swiss banking behemoth UBS made last month with its 'We Will Not Rest' ad campaign: When you’ve destroyed people’s trust, the last thing they want to hear is a bunch of bromides and mushy, corporate rhetoric."

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